GDPR STATEMENT

At The Changing of The Guard, we are committed to protecting and respecting your privacy. This statement explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR).

**Data Controller**

The Changing of the Guard is the data controller for your personal data. This means we determine the purposes and means of processing your personal data.

**What Data We Collect**

We may collect the following types of personal data:

- **Personal Identification Information:** Name, email address, phone number, date of birth, etc.

- **Health Information:** Information about your fitness levels, health goals, and any relevant medical conditions.

- **Payment Information:** Credit or debit card details, bank account information, and other billing details.

- **Usage Data:** Information about how you use our website, mobile apps, and other services.

- **Communication Data:** Details of your communication preferences, such as email newsletters and marketing communications.

**How We Use Your Data**

We use your personal data for the following purposes:

- **Service Provision:** To provide and manage our fitness services, including personalized workout plans, coaching, and other related services.

- **Payment Processing:** To process payments for our services.

- **Communication:** To contact you regarding your account, appointments, updates, and promotions.

- **Improvement of Services:** To improve and customize our services based on your feedback and usage patterns.

- **Legal Compliance:** To comply with legal obligations, including financial record-keeping and regulatory reporting.